Pokémon TCG 30th Celebration: Every Product, MSRP, and Release Date

The Pokémon TCG turns 30 in 2026, and 30th Celebration is the set marking it. It releases worldwide on September 16, 2026, the first Pokémon TCG expansion ever to launch simultaneously in every region. Every card in the set is foil, every booster pack is guaranteed one of 30 unique Pikachu illustrations, and the product line rolls out in waves from September through December.

This guide lists every announced product with its official MSRP and release date, breaks down the per-pack math, and covers what to watch for as preorders open.

Quick answer: 30th Celebration launches September 16, 2026 with an Elite Trainer Box ($49.99 MSRP), Pokémon ex Boxes ($21.99), Poster Collection ($14.99), Tech Sticker Collection ($14.99), and Knock Out Collection ($9.99). Later waves add the Booster Bundle ($26.94, October 2), Battle Decks ($19.99, October 30), and the Day and Night Ultra-Premium Collections ($179.99 each, November 6). Every card in the set is foil.

What Makes 30th Celebration Different

Three things set this expansion apart from a normal set release:

Simultaneous global release. September 16, 2026 everywhere. No more watching Japan open the set months early.
All-foil. Every card in a booster pack is foil, including the Basic Energy. Each pack carries five foil cards plus one foil Energy.
A Pikachu in every pack. Each booster pack is guaranteed one of 30 different Pikachu cards, each with a unique illustration. The set also debuts a new rarity tier called Futuristic rare.

Demand is already unusual. Single booster packs have traded well above normal pack prices before release, and retail allocation stories have been in the news all summer. That makes knowing the MSRPs more useful than usual: they are your baseline for spotting a fair deal.

The Full Product Lineup and MSRPs

Wave 1: September 16, 2026

Product	MSRP	What’s inside
Elite Trainer Box	$49.99	9 booster packs, full-art Nidorina promo, 65 sleeves, foil Basic Energy, dice, coin, storage box
Pokémon Center Elite Trainer Box	(PC exclusive)	11 booster packs and two full-art Nidorina promos, one stamped with the Pokémon Center logo
Pokémon ex Box	$21.99	4 booster packs plus a foil and oversize promo (Sylveon ex or Greninja ex)
Poster Collection	$14.99	3 booster packs, foil Articuno, Zapdos, and Moltres promos, full-size poster
Tech Sticker Collection	$14.99	3 booster packs, foil promo (Alolan Exeggutor or Lucario), sticker sheet
Knock Out Collection	$9.99	2 booster packs, foil Eevee promo, coin
2-Pack Blister	$9.99	2 booster packs, foil Eevee promo, coin

Wave 2: October 2, 2026

Product	MSRP	What’s inside
Booster Bundle	$26.94	6 booster packs
Binder Collection	$31.99	30th Celebration binder plus 5 booster packs
Day & Night Mini Tins	$9.99 each	2 booster packs, sticker sheet, art card (10 tin designs)

Wave 3: October 30, 2026

Product	MSRP	What’s inside
Espeon ex Battle Deck	$19.99	All-foil ready-to-play 60-card deck with an illustration rare-style Victini, deck box, playmat, and coin
Umbreon ex Battle Deck	$19.99	All-foil ready-to-play 60-card deck with an illustration rare-style Zeraora, deck box, playmat, and coin

Wave 4: November 6, 2026

Product	MSRP	What’s inside
Ultra-Premium Collection: Day	$179.99	29 booster packs plus a 3-card Classic Collection pack, day-themed Pikachu ex promo, Espeon ex promo, playmat, sleeves, deck box, coin, dice
Ultra-Premium Collection: Night	$179.99	29 booster packs plus a 3-card Classic Collection pack, night-themed Pikachu ex promo, Umbreon ex promo, playmat, sleeves, deck box, coin, dice
Ditto Premium Collection	$39.99	8 booster packs, Ditto promo, acrylic display
Mewtwo Figure Collection	$29.99	Sculpted figure, foil promo, oversize card, 5 booster packs
Mew Figure Collection	$29.99	Sculpted figure, foil promo, oversize card, 5 booster packs

Wave 5: December 4, 2026

Product	MSRP	What’s inside
Sylveon ex Tin	$21.99	Promo tin with booster packs
Greninja ex Tin	$21.99	Promo tin with booster packs

Specs can shift between announcement and release. We update this table as The Pokémon Company confirms details.

The Per-Pack Math

If your goal is packs, not accessories or promos, the MSRP per pack varies more than you might expect:

Product	Packs	MSRP per pack
Booster Bundle	6	$4.49
Poster / Tech Sticker Collection	3	$5.00
Knock Out Collection / 2-Pack Blister / Mini Tin	2	$5.00
Pokémon ex Box	4	$5.50
Elite Trainer Box	9	$5.55
Ultra-Premium Collection	30	$6.00
Binder Collection	5	$6.40

The Booster Bundle is the cheapest way into packs at MSRP. The Elite Trainer Box costs a little more per pack but adds the accessories and the Nidorina promo. The Binder Collection is the most expensive per pack, so buy it for the binder, not the packs.

One caveat that matters more than in a normal set: these numbers only hold at MSRP. If a product is selling well above the prices in this guide, the per-pack math changes completely, and waiting for a restock is usually the better move.

How to Avoid Overpaying

We do not make price predictions on this blog, but a few facts are worth stating plainly:

MSRP is the anchor. Every product above has a printed suggested price. Anything meaningfully above it is a premium you are paying for scarcity, not for cards.
Simultaneous global release means bigger print exposure. The Pokémon Company has said reprints are part of its strategy for high-demand modern sets. Sold out at launch has not meant sold out forever for recent releases.
Check the live market before you buy. We track TCGplayer market prices for 30th Celebration sealed products against their MSRPs on our 30th Celebration price tracker. Once presale listings appear, that page shows exactly how far each product sits above or below MSRP, updated daily.
Buy from retail waves first. Target, Walmart, Pokémon Center, and local game stores get allocations at MSRP. The December waves give you multiple chances; the lineup above shows there is product coming for three more months after launch day.

What Collectors Are Chasing

The set’s confirmed highlights so far:

The 30 Pikachu cards. One guaranteed per pack, 30 unique illustrations. Expect completion of the full Pikachu run to be a popular collection goal.
Futuristic rares. The new rarity tier debuting in this set, illustrated in a distinctive style by Japanese artist YOSHIROTTEN. The first two are Mewtwo ex (157/128) and Mew ex (158/128), sitting at the very top of the set’s numbering.
Espeon ex and Umbreon ex. The Eeveelution chase continues. Both come as promos in the Ultra-Premium Collections (Day and Night, November 6), and the English Battle Decks arrive October 30 with illustration rare-style Victini and Zeraora alongside them.

Our earlier coverage has the reveal details: the official product line announcement, the Pikachu-in-every-pack reveal, and the Espeon and Umbreon ex box reveal.

Frequently Asked Questions

When does Pokémon TCG 30th Celebration release? September 16, 2026, worldwide. It is the first Pokémon TCG expansion with a simultaneous global release. Additional product waves follow on October 2, October 30, November 6, and December 4.

How much does the 30th Celebration Elite Trainer Box cost? The standard Elite Trainer Box has a $49.99 MSRP and contains 9 booster packs plus a full-art Nidorina promo. The Pokémon Center exclusive version has 11 packs and two Nidorina promos.

Is every card in 30th Celebration foil? Yes. Every card in a booster pack is foil, including the Basic Energy card. Packs contain five foil cards plus one foil Basic Energy.

What is the cheapest 30th Celebration product per pack? At MSRP, the Booster Bundle: $26.94 for 6 packs, or $4.49 per pack. Most small products work out to $5.00 per pack, the Elite Trainer Box to $5.55, and the Binder Collection to $6.40.

Should I preorder or wait? That depends on the price you are offered, so compare it to the MSRPs above. At or near MSRP, preordering locks in launch-day product. Well above MSRP, remember that four more release waves run through December 4 and reprints of high-demand modern sets have been common.